Farleigh Hospice Radio Advert
Local radio in the UK can be a great medium for legacies. Local radio is daytime listening for local people with time to spare and this can often mean retired people with time on their hands who then become volunteers and donors. The theme of “making a gesture” is brilliant and attention grabbing. Perhaps also there is a sense of generation jumping or bridging – the young make anti-society gestures whilst older generations often like to make a charitable gesture.