Blog

New book on legacy fundraising – published March 2017

I am really pleased to announce that I have written the latest guide on legacy fundraising. It is really practical and challenging and full details are on my website: www.radcliffeconsulting.org But if you need a simple link here it is link to my new book: http://bit.ly/2lZX3i4  I hope you buy it and enjoy every word. […]

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what is working?

Do any of us really know which channels we really like when being asked for a legacy? And do we really know  the ones which make us TAKE ACTION. Recent research indicates cartoons and  animations are far more memorable than words and photos. DVDs are now becoming really loved by prospects and kindle a much stronger […]

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The Great Legacy Debate – Professor Russell James and Richard Radcliffe

The great legacy debate The legacy journey from I might, to I can, to I will and I have. Featuring Professor Russell James and Richard Radcliffe 3rd July 2015 10.00am to 1pm including welcome tea/coffee, a light lunch and refreshments Location: NCVO 8 All Saints Road London N1 9 RL Russell and Richard have tracked, […]

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most overused words

Everything in the world of legacies is changing so fast: profiles of prospects, family/people lifestyles, the ways we can change our Will and the way we like to receive communications. Good use is language is much appreciated by older generations (like me!!). So here is the first edition of the most uver-used (note hyphen) in […]

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legacy passion and BBC

First of all happy new year! I hope this is the year of innovation in legacy campaigns The BBC have just published the top 20 over-used words of 2013 and somewhat amazingly they are almost all related to legacy giving. As a piece of fun I have related almost all the words to legacy campaigns […]

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